Are you a premium brand struggling to maintain your premium feel on Amazon?

Luxury and premium brands often face a unique challenge on Amazon: leveraging the vast reach without compromising their premium identity. While premium brands had previously been cautious about embracing mass-market platforms like Amazon, concerned about diluting their exclusivity and luxury feel, the reality of modern e-commerce is that Amazon is no longer a “potential addition” to an e-commerce strategy, it is an essential. 

So, how can these brands thrive on Amazon without losing their exclusivity? Read on to learn more…

The Garden and Outdoor category on Amazon continues to grow, especially in the UK and US. Since the Pandemic, more and more consumers have been investing in their home and outdoor spaces and this upward trend doesn’t seem to be going anywhere anytime soon. 

Pro tip: Success in this space means understanding consumer trends and adopting effective Amazon strategies. Sponsored ads, seasonal promotions, and compelling visual content that highlights durability, ease of use, and lifestyle fit can help brands stand out.

If you’re anything like us, you love the variety within this category. From detergent to dental, baby bottles to beefcake proteins, toothpaste to towelettes, and everything in between, there is just so much going on!

The biggest trends we see in this category are…

💪🏻 A focus on wellness and wellbeing

🌳 An emphasis on eco-friendliness and sustainability

🤝🏻 A need for social proof, strong reputation and trustworthiness

↪️ An interest in recurring purchases and convenience

The food and drink category on Amazon shows wide variety across its subcategories and regions. If you are already advertising or thinking about entering into this category, you should tailor your offerings and PPC strategies to seasonal trends, consumer preferences and regional nuances to best boost your visibility and conversion potential. If done right, brands can efficiently tap into the growing demand for this category across Amazon’s international marketplaces.

We at Zeal love all things Beauty and Personal Care, so we did a detailed analysis of the category and its nuances, how shoppers shop, the impact of social media in feeding into trends, and some ways to tailor ad strategy to best engage with these shoppers and trends. If you want to learn some more about this category, check out our blog below for a deep dive into all things Beauty and Personal Care! 

10 Essential Questions to Ask Before Hiring an Amazon Advertising (PPC)Agency

The Pet Supplies category on Amazon is thriving and has seen stellar growth over the last few years in the US and EU5, especially with the huge increase in pet ownership post-pandemic. 

This blog dives into category trends, consumer behaviour and preferences, the category leaders and some of the strategies we find work well for our own clients in the space. 

One big mistake advertisers and marketers make is assuming that one ad strategy can translate perfectly across all of the countries and regions you sell in.

This guide provides some of the key differences between these regions and how you can tailor your ad strategy, be it on Amazon, Walmart or Tik Tok, to best serve the different audiences.

Share of Voice (SOV) is an important, and at times overlooked metric to consider in your Amazon PPC advertising. Working to dominate your category and space helps with visibility, brand awareness, conversions and longer term sales growth, while still considering efficiency as a KPI.

Organic Rank on Amazon is the placement a product holds on Amazon’s search results page, without the use of paid advertising efforts. It is influenced by many factors, like sales history and performance, conversion rates, relevance and social proof. If your rank is low, your products appear much further down the search results page, which means shoppers might not see you - or buy from you. Learn what to do and how in this article.

A compelling brand story is key to creating awareness, loyalty, and deep engagement on Amazon. In a marketplace where competition is fierce, your story helps you stand out, connect with customers, and turn them into loyal advocates. In this article, you’ll discover how strategic storytelling can boost your rankings, improve conversions, and ultimately increase your ROI on Amazon. Learn how to differentiate your brand and drive lasting growth.

Advertising on Walmart is no easy feat. Relying heavily on the concept of “relevancy” in its calculations, the Walmart advertising algorithm can make it tricky for advertisers to compete and appear on their site. The algorithm also acts entirely differently to other marketplaces such as Amazon, and should be treated differently as a result.

Maximise Your Q4 Success with Strategic Amazon Advertising!

As we fast approach the last quarter of the year, it’s time to prepare for a busy and highly competitive period. With peak events like BFCM and Christmas on the horizon, understanding how consumer behaviour shifts during this time and optimising your strategy to align with these changes is crucial. 🛍️

Our article below dives deep into:

• How consumers behave and shop differently during Q4.

• The importance of integrating Amazon into your wider marketing mix.

• Key tactics to improve your visibility and drive conversion on Amazon.

Discover actionable insights to refine your advertising strategy and stand out during the Q4 rush. Read more to elevate your brand’s presence and success this Q4 season!

ZEAL Agency LTD | Marketplace Experts

ZEAL Agency LTD | Marketplace Experts