AMAZON, A COMMERCIAL SUCCESS
The Amazon agency powering profitable growth for ambitious brands.
We run Amazon commercially.
We identify where your opportunities for profitable growth are, decide what deserves investment, then bring the senior Amazon expertise to make it happen.
That’s Zeal.
BRANDS THAT HAVE TRUSTED US TO SUPPORT THEIR AMAZON GROWTH
Beyond our own clients, the team brings 20+ years of seller and vendor experience across the UK, Europe and the US.
Who we’re built for
We work with ambitious consumer brands that want profitable growth on Amazon, whether that’s getting more from the products and markets they’re in, or expanding into new ones. Brands with the budget and appetite for serious investment, where Amazon is already a meaningful part of the business, or needs to become one.
Seller
You own the customer relationship and the P&L. We run the channel as a commercial operation.
OUR DEEPEST EXPERTISE
Vendor
Amazon buys from you. We help you run the relationship and the yearly negotiation like your most demanding retail account, tracked on sales and net profitability.
Hybrid
Both models at once. We bring them into one commercial plan.
However you sell, you’ll work with a small, senior, values-driven team that embeds alongside yours, not a large, faceless agency.
OUR POINT OF DIFFERENCE
A strategic consultancy and implementation team in one.
Most Amazon agencies optimise Amazon. Zeal runs Amazon commercially.
We start with the commercial question: where can Amazon generate profitable growth, and what should you invest in to make it happen?
Then we build one commercial plan around it, and deliver it ourselves through senior specialists in advertising, SEO, creative, retail optimisation and Amazon leadership.
Not a strategy you’re left to implement.
Not an agency that jumps straight into PPC.
Commercial thinking first. Senior execution behind it.
Amazon should be one of your most profitable channels. But sales alone don’t tell you whether it’s being run commercially.
Most Amazon strategies stop at activity: more ads, more listings, more optimisation, and hope profit follows. Amazon is unlike any other sales channel, complex, opaque and quick to erode margin, and more ad spend won’t fix that. Most brands keep investing in growth without a clear view of what’s actually driving profit. That isn’t sustainable.
WHAT USUALLY HAPPENS AS BRANDS SCALE
Profit stands still while sales grow.
Ad spend rises just to hold position.
Best sellers absorb budget regardless of what they contribute.
Low-performing products keep consuming investment.
Teams optimise activity instead of commercial impact.
Decisions turn reactive instead of planned.
At a certain point, revenue keeps growing and profit doesn’t.
The five pillars of Amazon commercial success
Five areas that need to work together to make Amazon a commercially successful channel. Start wherever the pressure is.
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Commercial clarity
How do we make Amazon commercially successful?
Profitable growth starts with knowing where the commercial opportunities are, and which ones deserve investment. We build the commercial picture first, then the strategy to go after it.
The picture is clear, the plan is built on evidence, and we run it with you.
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Amazon vendor success
How do we win the relationship with Amazon?
For Vendor brands. The vendor programme’s benefits are eroding and every AVN negotiation asks for more. Amazon manages the relationship in its own commercial interest; we help you manage it just as rigorously in yours, planned, negotiated, and tracked on sales and net profitability.
You lead the relationship, not survive it.
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Winning the customer
Why do customers choose to buy?
Share is won by the product shoppers choose, not the biggest ad budget. We find the why behind the buy and build every page and storefront as a premium sales page that converts the traffic you already pay for.
The obvious choice, not the one they scroll past.
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Execution excellence
Are we executing the strategy consistently?
Great plans stall when teams go reactive and channels get optimised in isolation. Our senior specialists run advertising, creative, SEO and retail as one team, so the plan directs the spend, not the other way around.
The plan gets run, and it shows up in the numbers.
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Amazon leadership
How do we build an organisation that wins on Amazon?
Amazon often sits with no senior commercial owner, and growth stalls for reasons no one has named. We put senior leadership alongside your team and take ownership of performance, professionalising Amazon as a proper business unit.
The business behind the brand.
How Zeal works
Commercial strategy first. Then we deliver it.
THE THINKING
01
Diagnose
Where are you now, and what’s holding performance back?
02
Define
Where do you want to get to, and where is the greatest opportunity for profitable growth?
03
Prioritise
Which products, markets and activities deserve investment, and which don’t?
04
Plan
One commercial plan: strategy, investment, teams and activity aligned to the objective.
THEN WE DELIVER IT
05
Execute
Advertising, SEO, creative, retail optimisation and Vendor expertise, as one senior team, against one plan.
06
Measure
Track sales and profitability against the plan.
07
Evolve
See what’s working and what isn’t against the plan, and keep growing and evolving together.
Zeal doesn’t optimise Amazon activity and hope profitable growth follows. We find the opportunity first, then decide what deserves investment.
Results
The outcomes we’ve delivered for the brands we work with.
CASE STUDY 1
+248% add-to-baskets with 5% less advertising spend
Leading UK premium gifting brand | Amazon Seller
The brand was spending heavily to win the click, but too many shoppers weren't progressing towards purchase. ZEAL used customer, competitor and search insight to understand what shoppers needed to see to choose the premium brand, then rebuilt the positioning, PDP and creative around making it the obvious choice.
CASE STUDY 2
European sales up 40% YoY
Global pet brand | Amazon Vendor Europe
European sales were declining. ZEAL identified the priority products and rebuilt the strategy around profitable growth, aligning catalogue, positioning, creative, advertising and promotions to win both the shopper and Amazon.
CASE STUDY 3
3,100%+ growth. From reseller dependency to a $2M+ Amazon business
Household cleaning brand | Amazon Seller
The brand had one great hero product, but little control over how its brand was sold on Amazon. ZEAL worked alongside the client to take back control, then built the commercial and operational foundations for profitable growth; spanning catalogue, pricing, advertising and conversion through to finance, logistics and fulfilment.
CASE STUDY 4
466 ASINs. Just 42 represented 80% of shipped COGS.
UK pet supplies brand | Amazon Vendor
With 466 active ASINs, the challenge wasn't finding opportunities. It was knowing which ones to back. ZEAL identified where sales, margin and market opportunity intersected, built the commercial growth strategy, and was retained to deliver it.
The brands we’ve done this for
Looking for somewhere to start?
Not sure where to begin? Start with a conversation. We’ll help you see where profit and growth sit, and what to prioritise next.
A free discovery call
A short review of where you are now, where you want to get to, and your biggest obstacles to growth.
The Amazon commercial diagnostic
See where you're strong, where the gaps are, and where the biggest opportunities for commercial improvement may sit.
A power hour or a block of sessions
Focused work on your biggest Amazon question, with clear next steps.
Something useful
Practical thinking on running Amazon as a commercial channel.
ARTICLE 1
Pet Category: How To Protect Margins
Amazon is still the #1 growth channel for pet brands, but it’s also one of the most margin-hostile. In the latest episode of Executive Roast Podcast Emma Bagley sat down with Marla Fox, Director of eCommerce at Outward Hound, to unpack how pet brands are navigating profitability, lifecycle planning, and long-term strategy in a crowded, fast-moving category.
ARTICLE 2
What We Uncovered When a Leading Gifting Brand’s Ads Stopped Converting
What became clear, very quickly, is something we see across almost every £10M+ ecommerce business:
They didn’t have an advertising problem. They had a conversion system problem.
If revenue is growing but profit isn’t, there’s usually a commercial reason why.
A discovery call is a short review of your Amazon commercial position:
Where you are now.
Where you want to get to.
The biggest obstacles to profitable growth.
From there, we work out together whether we’re a great fit.